{"id":9287,"date":"2025-11-09T07:00:00","date_gmt":"2025-11-09T13:00:00","guid":{"rendered":"https:\/\/ellevatedoutcomes.com\/?p=9287"},"modified":"2026-06-15T19:42:10","modified_gmt":"2026-06-15T19:42:10","slug":"elevate-business-with-peak-moments","status":"publish","type":"post","link":"https:\/\/zudigitest.com\/ellevatedoutcomes\/elevate-business-with-peak-moments\/","title":{"rendered":"Elevate Business with Peak Moments"},"content":{"rendered":"\n
Dana Meeks teaching how to create peak moments. She’s joined by Courtney Henry of GrowthMinded<\/a>. The Ellevated Outcomes client ecosystem used her marketing business as a case study in how to elevate business by creating peak moments.<\/h6>\n\n\n\n
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We\u2019re launching our Creating E.P.I.C. Moments<\/a> series with\u2026 you guessed it: the E in E.P.I.C., which stands for El(l)evated. Here\u2019s Dana Meeks<\/a>, teaching us how and why to elevate business through elevated (or peak) moments\u2026<\/p>\n\n\n\n

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\u201cGive me an E!\u201d\u2026 \u201cE!\u201d \u201cGive me an L!\u201d\u2026 \u201cL!\u201d<\/p>\n\n\n\n

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I\u2019m as spirited as a high school cheerleader, here to kick off the first pillar of our E.P.I.C. moments series: Elevation. Why? Because when created with intention and purpose, elevated moments can transform your business.<\/em><\/p>\n\n\n\n

As defined in the Power of Moments<\/a><\/em>, elevated moments are experiences that rise above the routine, break the script, and spark feelings of engagement, joy, surprise, or motivation. Simply put, elevated moments feel different<\/em>. They jolt us out of autopilot and make us remember how something felt because they stand out. They become peak moments.<\/p>\n\n\n\n

Before you get squirmy thinking: this sounds expensive or over-the-top, I assure you: these don\u2019t need to be big, grandiose gestures of EPIC proportions (pun intended). Elevated micro-moments, defined as small, intentional experiences, can be even more powerful than grand gestures.<\/p>\n\n\n\n

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                     <\/em>You don\u2019t need a big budget to create big feelings.<\/p>\n<\/blockquote>\n\n\n\n

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Why Peak Moments Elevate Business (in other words: why you should care)<\/h2>\n\n\n\n

If elevated moments can transform your business, it\u2019s worth understanding why.<\/em><\/p>\n\n\n\n

Ellevated Outcomes\u2019 favorite definition of strategy<\/a> is the allocation of scarce resources to the highest priorities<\/em>. Given that, I want to highlight a mistake that most business owners make with their limited resources:<\/p>\n\n\n\n

Most businesses focus on the negatives instead of amplifying the positives.<\/p>\n\n\n\n

Humans are wired to fixate on the negatives. As stated in the Power of Moments<\/em>, \u201cNegative feedback<\/a> packs a heavier punch than positive.\u201d We fixate on one negative comment or review in a group of positive ones, or we ruminate about the problem client that we just can\u2019t seem to please vs. the sea of satisfied ones. <\/p>\n\n\n\n

A study by Forrester, a leading research and advisory firm, revealed companies spend ~80% of their resources trying to improve experiences of unhappy customers. 80%!  As a small business owner, this is not a wise use, nor ROI<\/a>, on your resources.<\/p>\n\n\n\n

Here\u2019s the kicker: that same study found that elevating positive experiences – making satisfactory or good ones great<\/em> – drives 9\u00d7 more revenue than fixing negative ones. Why? Because the happiest people in any industry spend more money with their favorite brands (and who doesn\u2019t like that?).<\/p>\n\n\n\n

In short: if you\u2019re pouring energy into calming the perpetually unhappy, you\u2019re missing the chance to delight the satisfied! Creating delight and building peak moments for neutral clients to become exceptionally happy<\/em> clients creates more growth than managing dissatisfaction. Simply put, you can earn 9\u00d7 more revenue by elevating the positives than by eliminating the negatives.<\/p>\n\n\n\n

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\"Peak<\/figure>\n\n\n\n
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How to Elevate Business with Peak Moments<\/h2>\n\n\n\n

Opportunities to elevate are everywhere. They\u2019re woven into the everyday interactions you have with prospects, clients, employees, vendors, and partners. A few examples:<\/p>\n\n\n\n