{"id":8814,"date":"2025-04-20T07:00:00","date_gmt":"2025-04-20T12:00:00","guid":{"rendered":"https:\/\/ellevatedoutcomes.com\/?p=8814"},"modified":"2026-06-15T19:54:25","modified_gmt":"2026-06-15T19:54:25","slug":"our-company-playbook-for-economic-uncertainty","status":"publish","type":"post","link":"https:\/\/zudigitest.com\/ellevatedoutcomes\/our-company-playbook-for-economic-uncertainty\/","title":{"rendered":"Our Company Playbook for Economic Uncertainty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I was in Boston with Julia two weeks ago, when news of the tariffs hit. So it wasn\u2019t a surprise that many of our meetings kicked off with questions about the impact of current and future economic uncertainty. When people asked for my viewpoint, I responded: it&#8217;s (more than) reasonable to have fears, BUT I believe that <a href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/buy-low-vibe-high\/\" target=\"_blank\" rel=\"noreferrer noopener\">every downturn holds opportunity<\/a>. So when difficult periods like this arise, at Ellevated Outcomes, we return to our company playbook for economic uncertainty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the heels of all this talk of uncertainty, I was listening to an <a href=\"https:\/\/www.hubermanlab.com\/episode\/how-to-find-be-a-great-romantic-partner-lori-gottlieb\" target=\"_blank\" rel=\"noreferrer noopener\">interview with therapist Lori Gottlieb<\/a>. She said something that struck me as so meaningful and applicable to entrepreneurs, on this very topic:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">With freedom comes responsibility and uncertainty.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">So when I hear someone talk about <em>economic uncertainty<\/em>, I internally retort: \u201cAnother day in the life\u2026!\u201d After all, as a creative small business owner, it can feel like you\u2019re living in economic uncertainty even in the best of times. But certainly, during moments when the world is panicking, that uncertainty can feel magnified x10.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re a solopreneur or team of 25 (or more), during periods of unrest, we recommend you center yourself on 3 As:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/how-to-design-your-annual-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attuned to your strategy,<\/a><\/li>\n\n\n\n<li>Agile in execution, and<\/li>\n\n\n\n<li>Anchored in service.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">None of these are dramatic moves, nor sexy, quick fixes. They\u2019re the continuation of a sustainable foundation. Because a sustainable foundation = resilience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing below requires a huge pivot; to the contrary, these steps counsel against that. Keep the strategy sound, yet (perhaps) tweak the execution. And fear not: if your foundation isn\u2019t solid quite yet, for each step, I suggest a small Just Do It Action you can take today: a micro-step that will consume a tiny amount of effort but will have compounding effects for your future.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Continue your Savings Systems<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It might feel counterintuitive, but now is <em>exactly<\/em> the time to double-down on your long-term financial resilience. Economic slowdowns tend to make people pull back, often at the expense of future security. If you have retirement or business savings systems in place, don\u2019t hit pause on your contributions. Keep the system running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t have savings systems in place, start right now (I know it may sound crazy, but really: there will not be a better time).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open a SEP IRA or Solo 401(k). If this is brand new to you, I like entrepreneurs to start with 5% of their take-home pay.<\/li>\n\n\n\n<li>Set up monthly auto-transfers to a business savings account for taxes (15% of real revenue).<\/li>\n\n\n\n<li>Set up monthly auto-transfers to your rainy day fund (personally, I like 2 months\u2019 operating expenses).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to program this into your systems so that it becomes an invisible, unnoticeable habit.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Just Do It Action<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Transfer 1% of last month&#8217;s revenue to a savings account.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Be Visible (Don\u2019t Hide)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Surely you\u2019ve heard the age-old response mechanisms of fight or flight. (The newer version includes fawn or freeze, but this is above my paygrade). When it comes to economic uncertainty, I beg of you: don\u2019t flee. This doesn\u2019t mean that you need to aggressively fight, but I repeat: flight is not the answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I totally understand: fear makes people want to disappear. I promise you: I\u2019m no different.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Visibility builds trust. And in uncertain times, trust is currency.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Go to the events. Send the newsletter. Call the client. When in doubt, <em>be even more<\/em> present in your community. People do business with those they know, like, and remember. Be the business (person) they remember.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Just Do It Action<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Make one meaningful, 1-1 contact. Send one of your vendors a thank you note. Call a referral source to ask: \u201cHow are you?\u201d Send your top client flowers. Get creative and enjoy the connection. Use this visibility opportunity to get offline and IRL with someone. You&#8217;ll be the one who showed up. You&#8217;ll be memorable.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Chapter 3: Double Down on Client Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Will Guidara, author of <a href=\"https:\/\/www.amazon.com\/Unreasonable-Hospitality-Remarkable-Giving-People\/dp\/0593418573\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.R0unxCIq55kAN06ZP5PNEyZCfFnP0u-Z3h5R3ffCBe0n-Y9TDeFARZSPWdBXUbWhA_FwbvUj92CO1fJqaZQO4tQlGEMDdtPf24pKvcK4Sj9AUrNxk8Nc7a1TB-3XQVVJ-7EVoxrfBcOMPXkgETHu6UEnY7_cXntpaIduSqyX5_wRkM_6IsWg-KfAwRI5jFf9cVYwuq-QFlnEUJq0_0Ih0VlwGIXFObu6TIqd117YlGU.eUaCJw9El77CdDzv6aBACtrnZ57uwVGNQsnkwceLbFI&amp;dib_tag=se&amp;hvadid=694838783923&amp;hvdev=c&amp;hvexpln=67&amp;hvlocphy=9013187&amp;hvnetw=g&amp;hvocijid=17047979791961748772--&amp;hvqmt=e&amp;hvrand=17047979791961748772&amp;hvtargid=kwd-1657479368568&amp;hydadcr=29038_14560090&amp;keywords=unreasonable+hospitality&amp;mcid=9da579cc8eba33709214a26a3a2c1fac&amp;qid=1744814588&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Unreasonable Hospitality<\/em><\/a>, the US is no longer a manufacturing economy; we\u2019re a <em>service economy<\/em>. In fact, &gt;75% of US GDP is driven by service. Even globally, &gt;65% of GDP comes from the service economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When times are tough, people still spend. And the good news for businesses with great service is: people spend more consciously. That means it&#8217;s not enough to sell a good product (or service); buying something from you needs to make your client or customer really <em>feel<\/em> something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How can I add surprise or delight to our interactions?<\/li>\n\n\n\n<li>What do my clients need right now, emotionally or practically?<\/li>\n\n\n\n<li>What\u2019s one small thing I could do that would feel like 10x value to them?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To me, this is by far the biggest opportunity for small businesses during economic uncertainty. THIS IS OUR TIME TO SHINE, PEOPLE!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Just Do It Action<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>No matter what business you\u2019re in, call a client or customer out of the blue and ask: \u201cHow are you today, what\u2019s something on your mind I could help you with?\u201d<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Tweak, but Don\u2019t Freeze<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Further to step 2, we recommend that you don\u2019t freeze. You can absolutely take a quick pause, in order to thoughtfully respond, but don\u2019t make an across-the-board decision to freeze on everything. When people do this, it\u2019s because they\u2019re waiting to see what others will do, instead of following their own strategy. You\u2019ll hear others talk about placing a freeze on hiring, launching a new product, marketing, or investing. If you have a sound strategy that keeps things <a href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/on-being-tight-and-light\/\" target=\"_blank\" rel=\"noreferrer noopener\">tight and light<\/a> for your small business, you shouldn\u2019t need to freeze. Because you\u2019re simply taking the next incremental step to move your business forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You shouldn\u2019t pivot your entire strategy. If anything, you&#8217;re tweaking the <em>execution<\/em> of the strategy, but not the strategy itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Momentum matters. Keep moving.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Just Do It Action<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you\u2019re feeling tempted to pause on something, answer: how could I tweak this to make it feel safer, without eliminating it?<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5: You May Have to Work Harder Right Now for the Same Results, and That\u2019s Okay<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, you have to work twice as hard for the same result. It doesn&#8217;t mean you&#8217;re doing anything wrong; it means you&#8217;re living through a time when things take longer, convert slower, or feel heavier. It won\u2019t last forever. And to the contrary, when the tough period lifts, the momentum you\u2019ve built in your flywheel, means you&#8217;ll profit handsomely and with ease, in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can prepare yourself mentally for this, without being defeatist. This is choosing resilience over resistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve done hard things before. This won\u2019t be the first tough period, and it won\u2019t be the last one. You can do this, too.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Just Do It Action<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For any external threat that you\u2019re feeling right now, pinpoint 1 micro-opportunity. Remember: threats and opportunities are corollaries. The opposite of every threat is a <a href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/what-exactly-is-a-market-opportunity\/\">market opportunity<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Stay on <em>Your <\/em>Course<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your business isn\u2019t being affected right now, that\u2019s okay. In fact, it\u2019s downright wonderful. Be kind, be generous, and stay aware of how others may be feeling. But don\u2019t get pulled into hype or panic if it\u2019s not your reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every business moves through its own seasons. Stay in your lane. Keep showing up. Use these 5 steps as your simple, step-by-step company playbook when the ground beneath you feels a little wobbly. Stay <em>attuned <\/em>to your strategy, <em>agile <\/em>in execution, and <em>anchored <\/em>in service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afterall, for creative small businesses, uncertainty isn\u2019t the enemy. It\u2019s the cornerstone of our opportunity.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was in Boston with Julia two weeks ago, when news of the tariffs hit. So it wasn\u2019t a surprise that many of our meetings kicked off with questions about the impact of current and future economic uncertainty. When people asked for my viewpoint, I responded: it&#8217;s (more than) reasonable to have fears, BUT I [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[479,482],"tags":[146,77,136,137,450,202,203,149,451],"class_list":["post-8814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-skills","category-finance","tag-business-advisor","tag-client-experience","tag-creative-business-advisor","tag-creative-business-coach","tag-economic-uncertainty","tag-small-business-advisor","tag-small-business-coach","tag-small-business-strategy","tag-tariffs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Company Playbook for Economic Uncertainty - Ellevated Outcomes<\/title>\n<meta name=\"description\" content=\"Every downturn holds opportunity. 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