{"id":6781,"date":"2023-09-24T07:00:00","date_gmt":"2023-09-24T12:00:00","guid":{"rendered":"https:\/\/ellevatedoutcomes.com\/?p=6781"},"modified":"2026-06-11T16:38:36","modified_gmt":"2026-06-11T16:38:36","slug":"simplify-your-business-foundation-make-more-money","status":"publish","type":"post","link":"https:\/\/zudigitest.com\/ellevatedoutcomes\/simplify-your-business-foundation-make-more-money\/","title":{"rendered":"Simplify Your Business & Make More Money"},"content":{"rendered":"\n

This year, I’ve been working hard to simplify 6+ years of work into a short, sweet, and simple framework. The work that we do at Ellevated Outcomes is deep and complex, but the power is in its simplicity.<\/p>\n\n\n\n

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Good strategy almost always looks simple and obvious. It does not take a thick deck of PowerPoint slides to explain.<\/p>\n<\/blockquote>\n\n\n\n

–Good Strategy, Bad Strategy<\/a> by Richard Rumelt<\/p>\n\n\n\n

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I like to think that the smartest people in a room are those who can reduce Harvard Business Review<\/em> ideas into language that anyone can understand and action. The smartest people are great simplifiers and appliers<\/em>. And that’s why we’ve chosen to call this semester’s Ellevated Outcomes MBA course: Simplify Your Business & Make More Money. <\/a><\/p>\n\n\n\n

And in case you’re a visual person, let me show you why…<\/p>\n\n\n\n

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If you have a small business, in order to be sustainable, your business must excel in product quality, exceptional service, and stand-out customer experience. It is extremely unlikely that you’ll be able to survive (let alone thrive) if this foundation isn’t totally solid. <\/p>\n\n\n\n

We so often have people come to us, who want to make more money; and they think it’s all about the marketing (specifically, Instagram). And of course: marketing is important. I love (integrous) marketing! <\/p>\n\n\n\n

But there are 2 pre-steps to marketing, that most people don’t realize:<\/p>\n\n\n\n

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1. Pricing is marketing<\/a>. It’s one of the 4 Ps: the connective tissue between your product, service, and marketing. <\/p>\n\n\n\n

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2. If you have cracks in your Product, Service, & Pricing Foundation, you’ll leak money and time, and your business will weaken.<\/p>\n\n\n\n

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Many people think that this foundation is something to set when they’re launching a business, and then it’s done. But I see things so differently. Improving the foundation should be an iterative process. You should examine it deeply in years 2, 5, and 7 – then continue to refine and refresh, every year in-between and thereafter.<\/p>\n\n\n\n

And that’s why I’m so emphatic about this foundational work. What you do here impacts everything that stacks on top of it. In good times and in bad. For richer or poorer : )<\/p>\n\n\n\n

So I’m excited to tell you: this week, we’ll be offering a 3 day, tight and light(!) registration for the fall semester of Simplify Your Business & Make More Money. <\/p>\n\n\n\n

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Simplify Your Business & Make More Money is for you, if you… <\/h2>\n\n\n\n