{"id":3079,"date":"2020-07-29T04:45:56","date_gmt":"2020-07-29T09:45:56","guid":{"rendered":"https:\/\/ellevatedoutcomes.com\/?p=3079"},"modified":"2026-06-16T13:00:26","modified_gmt":"2026-06-16T13:00:26","slug":"product-packaging-for-client-delight","status":"publish","type":"post","link":"https:\/\/zudigitest.com\/ellevatedoutcomes\/product-packaging-for-client-delight\/","title":{"rendered":"Product Packaging for Client Delight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I don&#8217;t know about you, but the things that delight me these days are very different from what delighted me a year ago. Last week, I texted a friend in my &#8220;covid bubble,&#8221; who I knew was going out of town, and begged her to let me &#8220;house sit&#8221; for the weekend. And by &#8220;house sit&#8221; I mean: stay in her beautiful house all by myself to crank out a project and get a change of scenery. Did I mention that she lives less than one mile away? It&#8217;s the little things right now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s another thing that&#8217;s changed for me over the past four months: online shopping. I&#8217;m such a grandma and rarely shop online. I&#8217;m so edited about anything I allow in the house (Dave will eye-rolling-ly confirm) and <a rel=\"noreferrer noopener\" href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/how-i-manage-money-at-home-part-2\/\" target=\"_blank\">spend money on<\/a>, that I must see, touch, and feel it to ensure it&#8217;s something that I really want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s what I&#8217;ve found: I care just as much about the packaging of my online purchases as I do for the purchase itself. Product packaging is the first impression that creates or lets down an opportunity for client delight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve been around for awhile, you know that I love <a rel=\"noreferrer noopener\" href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/20161121giving-thanks-with-snail-mail\/\" target=\"_blank\">snail mail<\/a> (sheesh &#8211; I really am a grandma); <a rel=\"noreferrer noopener\" href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/5-clever-gifts-for-colleagues-and-clients\/\" target=\"_blank\">gifts<\/a>; and all-around <a rel=\"noreferrer noopener\" href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/how-the-ham-yard-hotel-set-the-new-standard-for-client-delight\/\" target=\"_blank\">delighting people with a great experience<\/a>. So of all the little online shopping treats I may have indulged in over the past couple months, it was a simple <a rel=\"noreferrer noopener\" href=\"https:\/\/www.catbirdnyc.com\/summer-in-italy-candle.html?utm_source=google_shopping&amp;gclid=CjwKCAjw0_T4BRBlEiwAwoEiAbgQ3fVEvRO2v-Y8iTvp3_OaVrjhWqv1a87l4WdaamtiBWD2rdh9iRoCZk8QAvD_BwE\" target=\"_blank\">candle from Catbird NYC<\/a> that really blew me away. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you know the coming punchline. It wasn&#8217;t about the candle. It was about its packaging. The experience of opening that box made me literally squeal, for the thought and care put into every detail made all the difference. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;d love to show you each layer&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"610\" height=\"640\" src=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-1.jpg\" alt=\"\" class=\"wp-image-3080\" srcset=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-1.jpg 610w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-1-286x300.jpg 286w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">First, I opened the mail box to beautiful tissue paper, printed with antique photographs and sparkly(!) washi tape.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"771\" src=\"https:\/\/i1.wp.com\/ellevatedoutcomes.com\/wp-content\/uploads\/2020\/07\/candle-2.jpg?fit=1024%2C658&amp;ssl=1\" alt=\"\" class=\"wp-image-3081\" srcset=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-2.jpg 1200w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-2-300x193.jpg 300w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-2-1024x658.jpg 1024w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-2-768x493.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When I unfold the tissue paper, this beautiful card with poignant font and alliteration was waiting for me. I&#8217;m sure that &#8220;Let us all be a bird of beauty&#8221; is a sophisticated reference to literature or a poem. But that&#8217;s above my pay grade. All I know is: I love a note; it doesn&#8217;t matter what it says!<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1025\" height=\"1600\" src=\"https:\/\/i1.wp.com\/ellevatedoutcomes.com\/wp-content\/uploads\/2020\/07\/candle-3.jpg?fit=656%2C1024&amp;ssl=1\" alt=\"\" class=\"wp-image-3082\" srcset=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-3.jpg 1025w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-3-192x300.jpg 192w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-3-656x1024.jpg 656w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-3-768x1199.jpg 768w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-3-984x1536.jpg 984w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I removed the note and underneath it was a notepad! Did I mention that I&#8217;m a grandma? Handwritten <a rel=\"noreferrer noopener\" href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/2016814a-bored-list-for-grown-ups\/\" target=\"_blank\">to-do lists<\/a> are kind of my thing.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"677\" src=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-4.jpg\" alt=\"Product Packaging for Client Delight\" class=\"wp-image-3083\" srcset=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-4.jpg 800w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-4-300x254.jpg 300w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-4-768x650.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And then&#8230; wait for it. This is when I yelled in a high pitch voice, &#8220;DAVE! GET IN HERE!&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He comes running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;What? Are you okay?&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;LOOK AT MY NEW PEN! And a dainty book of matches! AND A MINIATURE PAPER FLOWER. DO YOU <em>SEE <\/em>THIS!?&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Ummm, yep. Can I go now?&#8221;<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"1280\" src=\"https:\/\/i2.wp.com\/ellevatedoutcomes.com\/wp-content\/uploads\/2020\/07\/candle-5.jpg?fit=766%2C1024&amp;ssl=1\" alt=\"Product Packaging for Client Delight\" class=\"wp-image-3084\" srcset=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-5.jpg 957w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-5-224x300.jpg 224w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-5-766x1024.jpg 766w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-5-768x1027.jpg 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But no. Dave could not leave yet. Because on my new candle box, it said that it smelled like afternoon naps. Of course a candle meant to remind you of Summer in Italy smells like afternoon naps! Why didn&#8217;t I think of that?<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1024\" src=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-6.jpg\" alt=\"Product Packaging for Client Delight\" class=\"wp-image-3085\" srcset=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-6.jpg 776w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-6-227x300.jpg 227w, https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle-6-768x1013.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And then last bit (promise) was opening the candle to a clever, mini record player and a reading list. A reading list! I&#8217;m one for 11 on this book list so need to get to work.<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And not for nothing but this was all just perfectly timed to have the candle burning during our Sicilian wine tasting! But let me veer us back to the main point&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This post may have come off as a little silly to some (and if a new pen doesn&#8217;t send you to the moon, I guess I understand). But I do want to underscore the sentiment and tie it to <a rel=\"noreferrer noopener\" href=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/how-to-host-a-magical-online-event\/\" target=\"_blank\">what we talked about last week with our wine tasting<\/a>: experience matters. It always has and it always will, but my gosh. It really, really, really matters right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every touch point that we have with our clients and customers matters. We must seize each opportunity that we have to delight, igniting their senses and emotions. It matters. Especially right now. <br><br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">first image from <a rel=\"noreferrer noopener\" href=\"https:\/\/www.catbirdnyc.com\/summer-in-italy-candle.html?utm_source=google_shopping&amp;gclid=CjwKCAjw0_T4BRBlEiwAwoEiAbgQ3fVEvRO2v-Y8iTvp3_OaVrjhWqv1a87l4WdaamtiBWD2rdh9iRoCZk8QAvD_BwE\" target=\"_blank\">Catbird<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know about you, but the things that delight me these days are very different from what delighted me a year ago. Last week, I texted a friend in my &#8220;covid bubble,&#8221; who I knew was going out of town, and begged her to let me &#8220;house sit&#8221; for the weekend. And by &#8220;house [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[480],"tags":[268,77,269,220,270,271,272],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-service-pricing","tag-client-delight","tag-client-experience","tag-delight","tag-gifts","tag-packaging","tag-product","tag-senses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Packaging for Client Delight - Ellevated Outcomes<\/title>\n<meta name=\"description\" content=\"I care just as much about the packaging of my online purchases as I do for the purchase itself. 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Product packaging is the first impression that creates or lets down an opportunity for client delight.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/product-packaging-for-client-delight\/\" \/>\n<meta property=\"og:site_name\" content=\"Ellevated Outcomes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/ellevatedoutcomes\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T09:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T13:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zudigitest.com\/ellevatedoutcomes\/wp-content\/uploads\/2020\/07\/candle.png\" \/>\n\t<meta property=\"og:image:width\" content=\"485\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julie Sellers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julie Sellers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/\"},\"author\":{\"name\":\"Julie Sellers\",\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/#\\\/schema\\\/person\\\/22cba89f7e5da6fb31694648eebefcfc\"},\"headline\":\"Product Packaging for Client Delight\",\"datePublished\":\"2020-07-29T09:45:56+00:00\",\"dateModified\":\"2026-06-16T13:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/\"},\"wordCount\":686,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/candle.png\",\"keywords\":[\"client delight\",\"client experience\",\"delight\",\"gifts\",\"packaging\",\"product\",\"senses\"],\"articleSection\":[\"Product\\\/Service\\\/Pricing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/\",\"url\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/\",\"name\":\"Product Packaging for Client Delight - Ellevated Outcomes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/product-packaging-for-client-delight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zudigitest.com\\\/ellevatedoutcomes\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/candle.png\",\"datePublished\":\"2020-07-29T09:45:56+00:00\",\"dateModified\":\"2026-06-16T13:00:26+00:00\",\"description\":\"I care just as much about the packaging of my online purchases as I do for the purchase itself. 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